Small batch  ·  Natural ingredients  ·  Handmade

WHAT IS THAT,velvet?

Hand-crafted skin and grooming goods made for softness and glow.

✦ Small batches
✦ Nourishing Oils & Butters
✦ Body butter & beard balm
✦ Natural ingredients
✦ Handcrafted
The collection

Products & Scents

Handcrafted in limited batches. No fillers, no shortcuts — just quality you can feel.

Lavender Lemon Luxe
Shea butter, coconut oil, avocado oil, and olive oil whipped with calming lavender and bright lemon zest — clean, uplifting, like fresh sheets and sunshine.
4 oz · $128 oz · $22
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Spiced Orange Velvet
Shea butter, coconut oil, avocado oil, and olive oil blended with warm patchouli, ginger, and sweet orange — cozy, citrus-rich, exotic and comforting.
4 oz · $128 oz · $22
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Velvet Spice Limited
Shea butter, coconut oil, avocado oil, and olive oil infused with vanilla, cinnamon, and patchouli — warm, luxurious, with a hint of sensual depth.
4 oz · $12 8 oz sold out
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Velvet Bloom
Shea butter, coconut oil, and rose-infused avocado and olive oil whipped with ylang ylang, fig, passion fruit, and tea tree — floral-fruity, romantic, and elegantly sweet.
4 oz · $10 8 oz sold out
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Pure Velvet Unscented
Shea butter, coconut oil, avocado oil, and olive oil — no fragrance, no fuss. For sensitive skin or anyone who wants it clean and simple.
4 oz · $128 oz · $22
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Lemon Mist New
Shea butter, coconut oil, avocado oil, and olive oil blended with bright lemon, sweet apple, eucalyptus, and mint — fresh, crisp, and invigorating, like a deep breath of cool morning air.
4 oz · $128 oz · $22
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Also Available
Facial & Body Oil
Rosé Glow Oil New
Real rose petals steeped for months in sunflower, avocado, and olive oil — slow-made, deeply nourishing, and softly floral.
2 oz · $15
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Velvet product jars with flowers
Why Velvet?

Soft skin. Happy beards.
Made to be felt.

Every product is made from scratch — no shortcuts, no harsh chemicals. Just quality ingredients that deliver real results.

Handmade in small batches
100% natural ingredients
No parabens or harsh chemicals
Essential oils only — no synthetic fragrance
Body Butter

Our signature whipped body butter is creamy, nourishing, and melts into your skin for long-lasting softness.

Beard Balm

Our beard balm conditions, softens, and shapes — giving you a cleaner look without the crunch.

"

Smell it. Feel it. Love it.

✦   What Is That, Velvet?   ✦
Our story

Made with intention. Sold with love.

Founder at the What Is That Velvet display
The maker

A passion project
worth sharing.

Some of the best things start by accident. What Is That, Velvet? came to life during COVID as a creative outlet. A few jars shared with friends turned into something nobody expected — including me. Every time someone tried it, the reaction was the same — "this feels like velvet." The name wrote itself. (If you know, you know. 👑) Now every batch is made with the same love and intention as that very first one.

✦ Available for local pickup
✦ Ships nationwide
✦ Great for gifting
✦ Sensitive skin friendly
See us live

Find us at pop-ups & markets

What Is That Velvet tradeshow table Tiered jar display Body butter jars in basket

Catch us at pop-ups, markets, and at Fruition MKE — 2600 N 27th Street, Milwaukee. Sign up for early access to new drops and event announcements.

Get in touch

Need Help?

Ask about orders, products, ingredients — anything. I'm here!

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I'll get back to you as soon as I can.

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New scents, restocks, and seasonal drops — you'll hear first.

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I'll keep you in the loop on all things velvet.